Am I the only one that never knew there was a "Color of the Year?" I really hope I'm not living under a rock.
I hate it when that happens.
Anyway, I just found out that
Pantone has announced the Color of the Year. I may really be throwing myself under the bus here, but I never even knew Pantone was a company. Sure, I knew that the most exact way to tell someone a color was to give them the Pantone numbers, and I've worked with it on the Adobe Suite before, but I never knew it actually had staff, and a building, and an LLC after its name.
Here's what I found out from their website:
"Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color. For more than 45 years, Pantone has been inspiring design professionals with products, services and leading technology for the colorful exploration and expression of creativity."
Wowsa, who knew there was a "world-renowned authority on color?" No offense, but it seems a little hokey. It's like saying, "We're the world-renowned authority on shapes!" or "We're the world-renowned authority on pancakes!" It just seems like something that is impossible to own or be in control of.
Ahh well, I know little old me is not going to be able to change it. So, are you dying to know what this year's color is?
It's a lovely shade of pink, I mean, ahem, "Honeysuckle."
Here's a snippet from their news release announcing the new Color of the Year:
"A Color for All Seasons
Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.
While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”
Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It’s a striking, eye-catching hue that works well for day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway."
Okay, that was a little more than a snippet, but I couldn't decide where to cut it short. It was just so darn informational!
Mike, I know we just painted, but I am now considering painting again, transforming our entire house into a lovely shade of Honeysuckle for an added flair and a dynamic burst of energy. And get ready for me to blow a bunch of money on clothes, because I'm needing Honeysuckle sweaters to provide some "spirit lifting" and a reminder that summer will actually come after this frigid Minnesota winter. I'll also be picking you up a couple of Honeysuckle scarves to give you that "healthy glow."
Sorry, I couldn't help myself.
So I must ask, did anyone else know about the whole "Color of the Year" thing? If so, what do you do with that information? Do you actually act on it?